As always with agency hype around AI, the article reads better if you ignore the references to AI and just assume this is good old Machine Learning (and quite possible Linear Regression) - but if anyone can pull this off it's probably R/GA. Great to see what Rob and the team have been working on.
Almost every day there’s some new buzz, hype and occasional factual statement about self driving cars. The intersection (pun intended) of technology, user experience and transport policy is an interesting place.
From a technology perspective it feels like autonomous vehicles could be the equivalent of the space race for our times. As a side effect of getting people on the moon, NASA is also credited with inventing everything from Nike Air to better dentistry. Whilst the self-driving car industry is still in its infancy, innovations in detailed mapping, artificial intelligence, motion detection, capacity planning, battery technology and machine learning (to name but a few) have already started to have a significant impact on the technology we use everyday.
But transport and mobility matter a lot more than as a way to get a more accurate vacuum cleaner. The relationship people have with cars is complicated. Much of what has been written about vehicle ownership, usage and urban planning doesn’t take into account the irrational choices that people make around transport everyday. How autonomous vehicles fit into real world scenarios is going to be complicated, and based on how politicians handle most rapid technology change, I’m not optimistic about how smoothly the polity will adapt.
In many ways the motor car has been one of the most liberating inventions of the past 150 years. If I was so inclined, tomorrow morning I could pile up the car and drive to the South of France (or more likely the west coast of Scotland) with a level of ease and freedom not possible 100 years or so ago. Yet, despite having a car I don’t really self identify as a driver. It’s something I do, but I’m more likely to say I’m a cyclist or walker. But I’m conscious for many people driving is a very important part of their identify, and for some people the self-driving car represents a challenge to the idea of what it means to be human.
As with most complex technology problems, it’s easier to get to grips with them if you start by trying to build your own version. A self-driving car is a bit of a leap, but the next step for the location aware drinks trolley I build last year is probably autonomy. Even if I don’t get as far as a universal product, a beer wagon that can navigate my office is probably a pretty good place to start.
2017-01-30 22:28:23 GMT permalink